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Search: person:"Zhang, Xiao-ping Steven"
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Advertising
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Advertising effects
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Allgemeines Gleichgewicht
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Betriebliche Kennzahl
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Brand image
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Competition
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Wang, Fang
3
Ouyang, Ming
2
Zhang, Xiao-Ping
2
Zhang, Xiao-Ping (Steven)
1
Zhang, Xiao-ping Steven
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Institute of Electrical and Electronics Engineers
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Journal of the Academy of Marketing Science
2
IEEE Press series on power engineering
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
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OLC EcoSci
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The role of the Internet in changing industry competition
Wang, Fang
;
Zhang, Xiao-Ping
- In:
Information & management : the internat. journal of …
52
(
2015
)
1
,
pp. 71-81
Persistent link: https://www.econbiz.de/10010485613
Saved in:
2
Restructured electric power systems : analysis of electricity markets with equilibrium models
Zhang, Xiao-Ping
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003895189
Saved in:
3
Does advertising create sustained firm value? : the capitalization of brand intangible
Wang, Fang
;
Zhang, Xiao-ping Steven
;
Ouyang, Ming
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10003851344
Saved in:
4
Does advertising create sustained firm value? The capitalization of brand intangible
Wang, Fang
;
Zhang, Xiao-Ping (Steven)
;
Ouyang, Ming
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10008238821
Saved in:
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