Zhang, Yunen; Shao, Wei; Thaichon, Park - In: Asia Pacific Journal of Marketing and Logistics 33 (2021) 10, pp. 2037-2053
Purpose: This paper aims to investigate whether cultural intelligence will influence Chinese tourists’ travel satisfaction, revisit intention and word-of-mouth communication. Design/methodology/approach: An online survey was conducted to collect data from 614 adult Chinese tourists, who have...