Agyeiwaah, Elizabeth; Dayour, Frederick; Zhou, (Joe) Yong - In: Journal of Hospitality and Tourism Insights 5 (2021) 2, pp. 350-376
Purpose: Studies in hospitality and tourism have seldom investigated the role of employee commitment to building customers' attitudinal loyalty. This study examines the impact of employee commitment on customers' attitude-based loyalty. The study contributes to knowledge of how employees'...