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Search: person:"Zhou, Peiqin"
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Zhou, Peiqin
5
Xue, Fei
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Zhou, Shuhua
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New directions in international advertising research
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ECONIS (ZBW)
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1
The effects of product involvement and prior experience on Chinese consumers’ responses to online word of mouth
Xue, Fei
;
Zhou, Peiqin
- In:
Journal of international consumer marketing
23
(
2011
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10008858059
Saved in:
2
Effects of culture-congruent visuals on affect, perception and purchase intention : a comparison of US and Chinese viewers
Zhou, Shuhua
;
Xu, Jie
;
Ye, Yinjiao
;
Zhou, Peiqin
- In:
The interface of business and culture
,
(pp. 429-445)
.
2010
Persistent link: https://www.econbiz.de/10003969699
Saved in:
3
The Effects of Product Involvement and Prior Experience on Chinese Consumers' Responses to Online Word of Mouth
Xue, Fei
;
Zhou, Peiqin
- In:
Journal of international consumer marketing
23
(
2011
)
1
,
pp. 45-59
Persistent link: https://www.econbiz.de/10008768499
Saved in:
4
Self-esteem, life-satisfaction and materialism: effects of advertising images on Chinese college students
Zhou, Shuhua
;
Xue, Fei
;
Zhou, Peiqin
- In:
New directions in international advertising research
,
(pp. 243-261)
.
2002
Persistent link: https://www.econbiz.de/10001785333
Saved in:
5
VISUAL DIFFERENCES IN U.S. AND CHINESE TELEVISION COMMERCIALS
Zhou, Shuhua
;
Xue, Fei
;
Xue, Fei
;
Zhou, Peiqin
- In:
Journal of advertising : official publication of the …
34
(
2005
)
1
,
pp. 112
Persistent link: https://www.econbiz.de/10008116835
Saved in:
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