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Search: person:"Zhou, Shuhua"
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Zhou, Shuhua
7
Zhou, Peiqin
3
Meng, Juan
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Xue, Fei
2
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Jia, Han
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Pan, Po-Lin
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Pan, Po-lin
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Journal of promotion management : JPM
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New directions in international advertising research
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ECONIS (ZBW)
4
OLC EcoSci
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1
Understanding the evolution of consumer psychology research: A bibliometric and network analysis
Jia, Han
;
Zhou, Shuhua
;
Allaway, Arthur W.
- In:
Journal of Consumer Behaviour
17
(
2018
)
5
,
pp. 491-502
Persistent link: https://www.econbiz.de/10012081466
Saved in:
2
Examining third-person perceptions in the context of sexually oriented advertising
Pan, Po-lin
;
Meng, Juan
;
Zhou, Shuhua
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10009560051
Saved in:
3
Effects of culture-congruent visuals on affect, perception and purchase intention : a comparison of US and Chinese viewers
Zhou, Shuhua
;
Xu, Jie
;
Ye, Yinjiao
;
Zhou, Peiqin
- In:
The interface of business and culture
,
(pp. 429-445)
.
2010
Persistent link: https://www.econbiz.de/10003969699
Saved in:
4
Do the little emperors rule? Comparing informativeness and appeal types in Chinese, American, and French magazine advertising
Zheng, Lu
;
Phelps, Joseph E.
;
Pasadeos, Yorgo
;
Zhou, Shuhua
- In:
Cross-cultural buyer behavior
,
(pp. 159-177)
.
2007
Persistent link: https://www.econbiz.de/10003478321
Saved in:
5
Examining Third-Person Perceptions in the Context of Sexually Oriented Advertising
Pan, Po-Lin
;
Meng, Juan
;
Zhou, Shuhua
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 189-209
Persistent link: https://www.econbiz.de/10009971385
Saved in:
6
Self-esteem, life-satisfaction and materialism: effects of advertising images on Chinese college students
Zhou, Shuhua
;
Xue, Fei
;
Zhou, Peiqin
- In:
New directions in international advertising research
,
(pp. 243-261)
.
2002
Persistent link: https://www.econbiz.de/10001785333
Saved in:
7
VISUAL DIFFERENCES IN U.S. AND CHINESE TELEVISION COMMERCIALS
Zhou, Shuhua
;
Xue, Fei
;
Xue, Fei
;
Zhou, Peiqin
- In:
Journal of advertising : official publication of the …
34
(
2005
)
1
,
pp. 112
Persistent link: https://www.econbiz.de/10008116835
Saved in:
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