In the era of big data, Internet enterprises have initiated a new operation model named Internet finance and developed micro enterprises loan business, which bring great challenges to banks¡¯ traditional business undoubtedly. This article talks about how banks low the expense on the basis of...

This paper analyzed and summarized the development path of electronic commerce marketing based on the big data; the related aspects of intelligent precision marketing framework has been designed combined with smart technology; and describes its functional structure and operational processes....