Lin, Hsien-Cheng; Han, Xiao; Lyu, Tu; Ho, Wen-Hsien; … - In: International Journal of Contemporary Hospitality Management 32 (2020) 8, pp. 2677-2715
Purpose: Research in tourism and hospitality industry marketing has identified many highly effective applications of social media. However, studies in the existing literature do not enable a comprehensive understanding of this phenomenon because they lack a theoretical foundation. Therefore,...