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Search: person:"Zhu, Xiajing"
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Zhu, Xiajing
3
Foti, Lianne
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Yuan, Yige
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Journal of business research : JBR
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Broadcasting and narrowcasting : the impact of affective and cognitive message framing on message persuasiveness
Foti, Lianne
;
Zhu, Xiajing
;
Yuan, Yige
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1183-1201
Persistent link: https://www.econbiz.de/10012395651
Saved in:
2
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Saved in:
3
Outcomes of entrepreneurship education in China : a customer experience management perspective
Dou, Xinhua
;
Zhu, Xiajing
;
Zhang, Jason Q.
;
Wang, Jie
- In:
Journal of business research : JBR
103
(
2019
),
pp. 338-347
Persistent link: https://www.econbiz.de/10012104259
Saved in:
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