Goularte, Alexandre da C.; Zilber, Silvia Novaes - In: International Journal of Innovation Science 11 (2019) 1, pp. 63-81
Purpose: This study aims to evaluate the impact of country culture, represented by Hofstede cultural dimensions, in the adoption of Brazilian mobile banking services. Design/methodology/approach: Based on the replication of a theoretical model previously tested in Mozambique (Africa) that...