"Finally a textbook about entrepreneurship written by those who have actually done it rather than just studied it." -W. Don Stull, Texas Tech University The majority of new businesses don't survive their first year. Launching Successful Ventures teaches students the nuts and bolts of creating...

The entrepreneurial venture -- Creativity and market viability -- Industry and competitive analysis -- New venture marketing -- The financial plan -- Cash flow management -- The founder and the new venture team -- Forms of ownership -- The business plan -- Equity capital -- Debt and alternative...