Owens, Martin; Palmer, Mark; Zueva-Owens, Anna - In: International Business Review 22 (2013) 5, pp. 883-893
In this study, we used institutional theory as a lens to understand the factors that influence the adoption of international joint ventures. Drawing on case evidence from British retail multinationals, we found MNEs adopting IJVs to manage a range of host market institutional pressures and to...