da Costa, Juliana Conceição Noschang; Camargo, … - In: Marketing Intelligence & Planning 36 (2018) 4, pp. 410-424
Purpose: The purpose of this paper is to analyze effects of absorptive capacity (ACAP) on organizational performance. The model looks at the mediating influence of marketing capabilities (innovative capability and new product development capability (NPDC)) and innovation performance (IP)....