SUMMARYCurrently, manufacturing companies, regardless of the segment in which they operate, face the challenge of resource scarcity, price increases and even the difficulty of accessing raw materials, due to different factors such as pandemics or even international conflicts. By adopting...

Purpose: Creativity is an important skill for design teams to reach new and useful solutions. Designers often use one or more of creativity and innovation techniques (CITs) to achieve the desired creative potential during new product development (NPD). The selection of adequate CITs requires...