Focus groups are increasingly used in industry to elicit data on product users' less tangibleneeds and associated product symbolism . This can have a considerable impact on a product'ssubsequent sales and hence is commercially extremely valuable design research.This paper provides an overview of...

This paper discusses an industrial designer's approach to eliciting user perceptions and emotional responses to products through visual evaluation and stimuli. Whilst the authors accept that product functionality is crucial for product Success, the appearance, use of materials, shape and form...