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Search: person:"sreejesh, S."
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Consumer behaviour
31
Konsumentenverhalten
29
Brand image
17
Brand management
17
Markenführung
17
Markenimage
17
Relationship marketing
16
Beziehungsmarketing
15
Service quality
15
Dienstleistungsqualität
14
Customer satisfaction
12
Internet marketing
12
Kundenzufriedenheit
12
Online-Marketing
12
Computerspiel
11
Video game
11
Advertising effects
10
Brand
10
Markenartikel
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Werbewirkung
10
Advertising
8
Advergames
6
India
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Werbung
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Beschwerdemanagement
5
Complaint management
5
Viral marketing
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Virales Marketing
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Consumer attitudes
4
E-commerce
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Experiment
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Game theory
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Indien
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Marketing
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Other customer perception
4
Spieltheorie
4
Cognition
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Dienstleistungssektor
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Emotion
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Undetermined
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Article
69
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4
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Article in journal
41
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41
research-article
15
Aufsatz im Buch
1
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English
70
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Sreejesh, S.
49
Sarkar, Abhigyan
17
S., Sreejesh
12
Sarkar, Juhi Gahlot
10
Vashisht, Devika
10
Anusree, M. R.
7
Ghosh, Tathagata
5
M.R., Anusree
5
Mitra, Amarnath
5
Paul, Justin
5
Pillai, Sreejesh S.
5
S, Sreejesh
5
Sahoo, Debjani
5
Dwivedi, Yogesh Kumar
4
Roy, Subhadip
4
Banerjee, Shubhomoy
3
Mohapatra, Sanjay
3
Ponnam, Abhilash
3
Swamy, Vighneswara
3
Dwivedi, Yogesh K.
2
Kuriakose, Vijay
2
Manu C
2
Pradhan, Sudeepta
2
Priyadarshini, Chetna
2
S. Pillai, Sreejesh
2
Sahoo, Debajani
2
Sengupta, Aditi Sarkar
2
Telang, Achyut
2
Anil Bilgihan, Dr. Mohammad G. Nejad, Dr.
1
Anusree, M.R.
1
Banerji, Diptiman
1
Bhatia, Sandhya
1
C. Leventhal, Richard
1
Chatterjee, Ravi
1
Darbha, Ramesh
1
Eshghi, Abdolreza
1
Jose, Heerah
1
Jose, Shelly
1
Kastanakis, Minas
1
P, Suhail
1
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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International Journal of Bank Marketing
3
Journal of Product & Brand Management
3
Journal of business research : JBR
3
The journal of product & brand management
3
International journal of hospitality management
2
Journal of Indian Business Research
2
Journal of Indian business research
2
Journal of strategic marketing
2
Marketing Intelligence & Planning
2
SpringerLink / Bücher
2
The international journal of bank marketing : IJBM
2
Applied Economics Quarterly (formerly: Konjunkturpolitik)
1
Applied economics quarterly
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Benchmarking : an international journal
1
Consumer brand relationships : meaning, measuring, managing
1
European Journal of Marketing
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Contemporary Hospitality Management
1
International Journal of Culture, Tourism and Hospitality Research
1
International Journal of Manpower
1
International Journal of Retail & Distribution Management
1
International journal of bank marketing
1
International journal of consumer studies
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of manpower
1
International journal of retail and distribution management
1
Journal of Consumer Behaviour
1
Journal of Hospitality and Tourism Technology
1
Journal of Research in Interactive Marketing
1
Journal of Service Theory and Practice
1
Journal of advertising research
1
Journal of consumer marketing
1
Journal of financial services marketing
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
45
Other ZBW resources
25
RePEc
3
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1
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
2
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
3
Geographical indications as a labelling strategy : an empirical investigation of negative bias and its managing conditions
Sreejesh, S.
;
Kastanakis, Minas
;
Paul, Justin
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 340-356
Persistent link: https://www.econbiz.de/10014519765
Saved in:
4
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
5
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
6
Behavioural conflict on employee wellbeing : role of negative affect state and workplace fun
Kuriakose, Vijay
;
Sreejesh, S.
- In:
Benchmarking : an international journal
30
(
2023
)
8
,
pp. 2634-2654
Persistent link: https://www.econbiz.de/10014502233
Saved in:
7
How do we measure the intangible? : overcoming the measurement challenge in services
Banerji, Diptiman
;
Ramasundaram, Aishwarya
;
Sreejesh, S.
; …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1911-1926
Persistent link: https://www.econbiz.de/10014335651
Saved in:
8
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
9
Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
Saved in:
10
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
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