von Windheim, Jesko - 2020 - 1st ed. 2020.
1 When Life Goes Bump -- 2 The Rational Entrepreneur -- 3 Is this it? -- 4 Mining for Opportunity -- 5 Strategy -- 6 Value Creation -- 7 From Idea to Product -- 8 Guerrilla Marketing -- 9 It Ain't All Peaches and Cream -- 10 Financial Fitness -- 11 Blocking and Tackling -- 12 Raising Money -- 13...