Search Results - person:"yang, mengya"

Watching it motivates me to become stronger : virtual influencers' impact on consumer self-improvement product preferences

Meng, Lu; Bie, Yongyue; Yang, Mengya; Wang, Yijie - In: Journal of business research : JBR 178 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014552120

An exploratory study on users' resistance to mobile app updates : using netnography and fsQCA

Fu, Shihui; Xue, Kun-Kun; Yang, Mengya; Wang, Xiaona - In: Technological forecasting & social change : an … 191 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014331373

The effect of human versus virtual influencers : the roles of destination types and self-referencing processes

Meng, Lu; Bie, Yongyue; Yang, Mengya; Wang, Yijie - In: Tourism management : research, policies, practice 106 (2025), pp. 1-13

Persistent link: https://www.econbiz.de/10015073340

Does a transparent umbrella make you longing for a humorous movie? The influence of transparency on decision-making

Du, Jiangang; Li, Danhui; Zhao, Yuxuan; Yang, Mengya - In: Journal of Contemporary Marketing Science 4 (2021) 2, pp. 205-222

Purpose: The purpose of this paper is to examine the influence of transparency on consumers' judgment and decision-making. Design/methodology/approach: This study uses an experimental research design in which participants' negative emotions dynamically change driven by group emotional...

Persistent link: https://www.econbiz.de/10012639933

Flow effect and resonance effect : group emotional contagion in service failure encounters

Du, Jiangang; Yang, Mengya; Liu, Jianhua - In: Journal of Contemporary Marketing Science 2 (2019) 3, pp. 217-232

Purpose: The purpose of this paper is to explore the two effects (flow effect and resonance effect) during a group complaint based on the emotional contagion theory. Design/methodology/approach: This study uses an experimental research design in which participants’ negative emotions...

Persistent link: https://www.econbiz.de/10012277386