Yuliati, Lilik Noor; Simanjuntak, Megawati - In: Global business and finance review 29 (2024) 1, pp. 57-71
behavior is influenced by consumer knowledge and information seeking. Purchasing behavior also affects WOM. In addition …, complaint behavior is influenced by purchasing behavior, consumer knowledge, and WOM. The results show WOM has a significant … institutions as complaint services for the public and providing consumer education. The managerial implication for the community is …