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Search: subject:"\"social media\""
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Subject
All
Social Web
20,287
Social web
20,284
Online-Marketing
12,638
Internet marketing
12,554
Consumer behaviour
6,808
Konsumentenverhalten
6,786
Electronic Commerce
3,117
E-commerce
2,968
Viral marketing
2,815
Virales Marketing
2,811
Online retailing
2,597
Online-Handel
2,597
Social media
2,575
Relationship marketing
2,560
Beziehungsmarketing
2,555
Soziales Netzwerk
2,470
Social network
2,297
Brand management
2,282
Markenführung
2,273
Werbewirkung
2,181
Advertising effects
2,179
social media
2,135
Internet
2,134
Advertising
1,873
Werbung
1,859
Web 2.0 technologies
1,734
Web 2.0-Technologien
1,733
Digitalisierung
1,715
Digitization
1,651
Marketingmanagement
1,364
Marketing management
1,352
Markenimage
1,275
Brand image
1,272
Deutschland
1,138
Germany
1,115
Website
1,070
Social Media
1,031
Digital platform
1,027
USA
1,025
Digitale Plattform
1,023
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Online availability
All
Undetermined
12,622
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6,516
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All
Article
21,403
Book / Working Paper
9,087
Journal
27
Other
1
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All
Article in journal
15,929
Aufsatz in Zeitschrift
15,929
Aufsatz im Buch
4,101
Book section
4,101
Graue Literatur
1,552
Non-commercial literature
1,552
Working Paper
1,316
Arbeitspapier
1,182
Hochschulschrift
674
Collection of articles of several authors
624
Sammelwerk
624
research-article
529
Case study
526
Fallstudie
526
Aufsatzsammlung
471
Thesis
376
Ratgeber
287
Guidebook
269
Conference paper
234
Konferenzbeitrag
234
Article
197
Konferenzschrift
158
Lehrbuch
136
Textbook
102
review-article
78
Collection of articles written by one author
73
Sammlung
73
Conference proceedings
71
Handbook
48
Handbuch
48
Dissertation u.a. Prüfungsschriften
42
Glossar enthalten
41
Glossary included
41
review
36
conceptual-paper
28
viewpoint
27
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26
case-report
26
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22
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20
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English
26,654
German
3,493
Undetermined
323
French
32
Spanish
21
Polish
15
Russian
9
Italian
6
Swedish
4
Portuguese
3
Serbian
3
Vietnamese
3
Bosnian
1
Czech
1
Croatian
1
Romanian
1
Slovak
1
Turkish
1
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Author
All
Kreutzer, Ralf T.
50
Dwivedi, Yogesh Kumar
43
Whinston, Andrew B.
41
Goldfarb, Avi
40
Qiu, Liangfei
39
Skiera, Bernd
37
Kuchler, Theresa
35
Stroebel, Johannes
35
Ghose, Anindya
34
Law, Chun Hung Roberts
33
Tucker, Catherine
33
Füller, Johann
32
Bailey, Michael
29
Tan, Yong
29
Hajli, Nick
28
Stephen, Andrew T.
28
Wirtz, Bernd W.
28
Kollmann, Tobias
27
Ozuem, Wilson
27
Martínez-López, Francisco J.
26
Rita, Paulo
26
Gu, Bin
25
Kumar, Subodha
25
Pitt, Leyland F.
25
Stieglitz, Stefan
25
Asongu, Simplice
24
Loureiro, Sandra Maria Correia
24
Bauer, Hans H.
23
Filieri, Raffaele
23
Gretzel, Ulrike
23
Harrigan, Paul
23
Ruyter, Ko de
23
Sabatini, Fabio
23
Saxton, Gregory D.
23
Vrontis, Demetris
23
Wilbur, Kenneth C.
23
Budzinski, Oliver
22
Flavián Blanco, Carlos
22
Jerath, Kinshuk
21
Karjaluoto, Heikki
21
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Institution
All
Springer Fachmedien Wiesbaden
142
IGI Global
130
National Bureau of Economic Research
71
Information Resources Management Association
18
American Marketing Association
16
Books on Demand GmbH <Norderstedt>
16
OECD
15
Haufe-Lexware GmbH & Co. KG
13
Springer Gabler <Firma>
13
Springer-Verlag GmbH
13
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
12
Nomos Verlagsgesellschaft
11
Verlag Dr. Kovač
10
Deutscher Dialogmarketing Verband
9
International Institute of Social and Economic Sciences
9
Universität Mannheim
9
World Bank Group
9
Edward Elgar Publishing
8
International Telecommunications Society (ITS)
8
MITP Verlags-GmbH & Co. KG
8
Organisation for Economic Co-operation and Development
8
Technische Universität Dresden
8
epubli GmbH
8
Friedrich-Schiller-Universität Jena
7
Springer International Publishing
7
Wiley-VCH
7
World Bank
7
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
6
Campus Verlag
5
Peter Lang GmbH
5
RWTH Aachen
5
ToKnowPress
5
Agricultural and Applied Economics Association - AAEA
4
London School of Economics (LSE)
4
Redline Verlag
4
TRIPLE-I <2007, Graz>
4
Technische Universität Braunschweig
4
UVK Verlagsgesellschaft mbH
4
World Tourism Organization
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
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Published in...
All
Journal of business research : JBR
599
Journal of retailing and consumer services
315
Technological forecasting & social change : an international journal
268
SpringerLink / Bücher
261
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
International journal of internet marketing and advertising : IJIMA
237
Information systems research : ISR
196
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Tourism management : research, policies, practice
150
Journal of management information systems : JMIS
149
Journal of advertising research
148
Management science : journal of the Institute for Operations Research and the Management Sciences
143
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
138
Springer eBook Collection
138
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
137
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Psychology & marketing
129
International journal of hospitality management
124
Journal of internet commerce
116
Electronic commerce research
115
International journal of electronic marketing and retailing : IJEMR
109
Industrial marketing management : the international journal for industrial and high-tech firms
108
Business horizons
105
International journal of business information systems : IJBIS
100
Journal of travel and tourism marketing
100
Journal of promotion management : innovations in planning and applied research
98
Journal of marketing management : MM
96
Management information systems : mis quarterly
94
Cogent business & management
90
Journal of electronic commerce research : JECR
90
International journal of electronic commerce : IJEC
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
87
International journal of advertising : the quarterly review of marketing communications
85
Journal of marketing
85
International journal of technology marketing : IJTMkt
84
The journal of product & brand management
81
HMD : Praxis der Wirtschaftsinformatik
78
CESifo working papers
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
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Source
All
ECONIS (ZBW)
28,572
Other ZBW resources
942
EconStor
380
RePEc
333
USB Cologne (EcoSocSci)
279
BASE
12
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29531
Change Management als Anwendungsfeld für Web 2.0-Tools
Reiß, Michael
- In:
IM : die Fachzeitschrift für Information, Management …
23
(
2008
)
3
,
pp. 83-89
Persistent link: https://www.econbiz.de/10003751338
Saved in:
29532
Metaphors for e-collaboration : a study of nonprofit theatre web presence
Kendall, Julie E.
- In:
E-collaboration in modern organizations : initiating …
,
(pp. 14-30)
.
2008
Persistent link: https://www.econbiz.de/10003642796
Saved in:
29533
User satisfaction with e-collaborative systems
Wong, Jeffrey
;
Dow, Kevin E.
;
Turel, Ofir
;
Serenko, …
- In:
E-collaboration in modern organizations : initiating …
,
(pp. 31-41)
.
2008
Persistent link: https://www.econbiz.de/10003642807
Saved in:
29534
Organizational sense of community and listserv use : examining the roles of knowledge and face-to-face interaction
Blanchard, Anita
- In:
E-collaboration in modern organizations : initiating …
,
(pp. 42-59)
.
2008
Persistent link: https://www.econbiz.de/10003642814
Saved in:
29535
Applying pattern theory in the effective management of virtual projects
Zigurs, Ilze
;
Khazanchi, Deepak
- In:
E-collaboration in modern organizations : initiating …
,
(pp. 93-112)
.
2008
Persistent link: https://www.econbiz.de/10003642836
Saved in:
29536
The launch of web-based collaborative decision support at NASA
Becerra-Fernandez, Irma
;
Del Alto, Martha
;
Stewart, Helen
- In:
E-collaboration in modern organizations : initiating …
,
(pp. 113-125)
.
2008
Persistent link: https://www.econbiz.de/10003642843
Saved in:
29537
Kulturmarketing im Internet
Frank, Simon A.
- In:
Kompendium Kulturmanagement : Handbuch für Studium und …
,
(pp. 555-578)
.
2008
Persistent link: https://www.econbiz.de/10003642972
Saved in:
29538
Minimizing the challenges of risk management in distributed IT projects : the importance of the alignment of strategic, tactical, and operational levels
Prikladnicki, Rafael
;
Evaristo, J. Roberto
;
Audy, Jorge …
- In:
E-collaboration in modern organizations : initiating …
,
(pp. 126-141)
.
2008
Persistent link: https://www.econbiz.de/10003643015
Saved in:
29539
Effects of leadership style and anonymity on arguments and intentions related to acting unethically
Kahai, Surinder S.
;
Avolio, Bruce J.
- In:
E-collaboration in modern organizations : initiating …
,
(pp. 176-198)
.
2008
Persistent link: https://www.econbiz.de/10003643021
Saved in:
29540
The desire for cohesion in virtual teams : be careful what you wish for
McAvoy, John
;
Butler, Tom
- In:
E-collaboration in modern organizations : initiating …
,
(pp. 220-241)
.
2008
Persistent link: https://www.econbiz.de/10003643025
Saved in:
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