Kang, Shinyoung; Kim, Kyoung-Bae - In: Global business and finance review 28 (2023) 1, pp. 72-87
parking lot, rest area, and washroom were found included in "Concentrate Here" quadrant of the ISA matrix as needed to prior … comparative perception between festival goers and local residents with ISA to provide that actual problems and potential solutions … services of the festival by ISA analysis originally introduced by Importance-Performance Analysis. This study suggested what …