Konhäusner, Peter; Shang, Bing; Dabija, Dan Cristian - In: Journal of risk and financial management : JRFM 14 (2021) 2/49, pp. 1-19
, we performed an in-depth analysis of the 4E marketing mix benefits on crowdfunding, highlighting best practice approaches … activities. As a result, the suitability of the 4E marketing mix adapted to crowdfunding needs is shown. From a market … their target audience by applying the 4E adaptation provided. …