Goncalves, Marcus; Huang, Yiwei; Aliagas, Irene; … - In: Cogent business & management 11 (2024) 1, pp. 1-48
This research investigates the ethical and privacy issues arising from using AI andML in neuromarketing, framed by rule utilitarianism. It assesses the impact of these technologies on consumerprivacy and human rights through a combination of literature review, bibliometric analysis, and...