DeFeis, George - In: The journal of business and economic studies 26 (2023) 2, pp. 1-33
A strategic alliance (SA) is a mutually beneficial long-term formal relationship formed between two or more parties to … considered the "purchaser" of the alliance's products or services. It is hypothesized that the seller dyad could deem its … customer of the SA has certain needs to satisfy to deem the goals of the alliance are achieved. Thus, there are two (2 …