Search Results - subject:"AR Marketing"

Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing

Zanger, Vera; Meißner, Martin; Rauschnabel, Philipp A. - In: Psychology & Marketing 39 (2022) 7, pp. 1285-1301

According to recent research in augmented reality (AR) marketing, AR‐based product presentations have the potential to …

Persistent link: https://www.econbiz.de/10013368417

Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing

Zanger, Vera; Meißner, Martin; Rauschnabel, Philipp A. - In: Psychology & marketing 39 (2022) 7, pp. 1285-1301

Persistent link: https://www.econbiz.de/10013280095

Reuse intention of augmented reality apps : recreational consciousness as moderator

Behzad Foroughi; Hongsachart, Hathaitip; Asadi, Shahla; … - In: The service industries journal 44 (2024) 7/8, pp. 480-521

Persistent link: https://www.econbiz.de/10014551109

What is augmented reality marketing? : its definition, complexity, and future

Rauschnabel, Philipp A.; Babin, Barry J.; Dieck, M. … - In: Journal of business research : JBR 142 (2022), pp. 1140-1150

Persistent link: https://www.econbiz.de/10013169507

The mediation effect of marketing activities toward augmented reality: the perspective of extended customer experience

Chen, Shih-Chih; Chou, Tung-Hsiang; Hongsuchon, Tanaporn; … - In: Journal of Hospitality and Tourism Technology 13 (2022) 3, pp. 461-480

combine extended customer experience with AR marketing activities to explain and predict usage and purchase intention. Design … antecedents and consequences of AR marketing activities by systematically adding customer experience, continuance intention …

Persistent link: https://www.econbiz.de/10014874103

Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce : a comparative study

Kowalczuk, Pascal; Siepmann, Carolin; Adler, Jost - In: Journal of business research : JBR 124 (2021), pp. 357-373

Persistent link: https://www.econbiz.de/10012493887