Raskovic, Matevz - In: Journal of Business & Industrial Marketing 30 (2015) 5, pp. 472-485
) interaction model for business relationships. Interaction has been chosen as a conceptual domain where economic sociology has a … directions are described individually, do not include potential interaction effects and are developed within the ARA interaction …Purpose – The purpose of this paper is to apply an economic sociology perspective to the activity–resource–actor (ARA …