Search Results - subject:"Absatzplanung"

The architecture of marketing leadership : how different structures of marketing presence in the top management team drive new product performance

Mehrabi, Hamed; Chen, Yongjian; Ranaweera, Chatura - In: Marketing intelligence & planning 43 (2025) 1, pp. 181-209

Persistent link: https://www.econbiz.de/10015201433

A brief review of bibliometric analysis use in marketing studies

Terán-Yépez, Eduardo; Sánchez-Pérez, Manuel; … - In: Disruptions, Diversity, and Ethics in Marketing : First …, (pp. 1-18). 2025

Persistent link: https://www.econbiz.de/10015117933

Sustainability in marketing education : student's attitudes at Iberian universities

Capobianco-Uriarte, María de las Mercedes; … - In: Disruptions, Diversity, and Ethics in Marketing : First …, (pp. 51-60). 2025

Persistent link: https://www.econbiz.de/10015117936

Sustainability teaching in marketing : an importance-performance analysis in higher education institutions

Martínez-Bravo, María del Mar; Capobianco-Uriarte, … - In: Disruptions, Diversity, and Ethics in Marketing : First …, (pp. 61-73). 2025

Persistent link: https://www.econbiz.de/10015117938

The power of generative marketing : can generative AI create superhuman visual marketing content?

Hartmann, Jochen; Exner, Yannick; Domdey, Samuel - In: International journal of research in marketing : IJRM ; … 42 (2025) 1, pp. 13-31

Persistent link: https://www.econbiz.de/10015435808

Manipulation : an integrative framework of unethical influence in marketing

Arango-Kure, Maria; Garz, Marcel - In: Journal of business research : JBR 197 (2025), pp. 1-13

Persistent link: https://www.econbiz.de/10015436072

How can marketing address the big issues of our time

Sirgy, M. Joseph - In: Journal of macromarketing 45 (2025) 1, pp. 81-87

Persistent link: https://www.econbiz.de/10015436529

More green thoughts than actions : insights from marketing instructors at a Canadian University

Nguyen, Anh Thu; Berger, Paul; Field, Ellen - In: Cleaner and responsible consumption 16 (2025), pp. 1-12

Sustainability discourse provides directions for sustainable development in the global context; education should be transformed to address sustainability concerns. Many universities have adopted a sustainability focus and university instructors play a vital role in inculcating sustainability...

Persistent link: https://www.econbiz.de/10015396710

Tracing the evolution of the marketing discipline through the lens of theory and Practice : a journal-centric view

Kumar, V.; Rajan, Bharath; Gupta, Shaphali - In: Journal of business research : JBR 188 (2025), pp. 1-17

Persistent link: https://www.econbiz.de/10015159460

Logging in and staying on : exploring immersive virtual influencers and how they drive consumers' immersive time

Batinovic, Henrietta; Tingelhoff, Fabian; … - In: Journal of consumer behaviour 24 (2025) 5, pp. 2597-2624

Persistent link: https://www.econbiz.de/10015457563