Pires, Armando José Garcia - In: Games 14 (2023) 2, pp. 1-28
In this paper, we look at two research questions. First, can lower ad-valorem taxes, on the selling of news and on the … selling of advertising, conduce to lower prices in the media sector? Second, can lower ad-valorem taxes stimulate firms to … workhorse model in media economics. We show that ad-valorem taxes on the selling of advertising are preferable to ad-valorem …