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Search: subject:"Ad auctions"
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Advertising effects
3
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Auction theory
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Auktion
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Auktionstheorie
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Internet marketing
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Online-Marketing
3
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ad auctions
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Ad auctions
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Auctions
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Datenschutz
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Google
1
Incentive Misalignment
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Informational Social Influence
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The New Palgrave Dictionary of Economics
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ECONIS (ZBW)
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Multiplicative pacing equilibria in auction markets
Conitzer, Vincent
;
Kroer, Christian
;
Sodomka, Eric
; …
- In:
Operations research
70
(
2022
)
2
,
pp. 963-989
Persistent link: https://www.econbiz.de/10013365815
Saved in:
2
Evolution of Online Advertising
Chandana, Nagandla
;
Abhishek, Thati Vikram
;
Sen, Anindya
-
2018
Persistent link: https://www.econbiz.de/10011963843
Saved in:
3
The implications of advertising personalization for firms, consumers, and ad platforms
Frick, Thomas Walter
-
2018
Persistent link: https://www.econbiz.de/10012111629
Saved in:
4
Beyond the last touch : attribution in online advertising
Berman, Ron
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 771-792
Persistent link: https://www.econbiz.de/10011951271
Saved in:
5
Adaptive trading agent strategies using market experience
Stone, Peter
(
contributor
)
-
2011
competitors in two scenarios from the Trading Agent Competition: supply chain management and
ad
auctions
. Here, theagents use …
Persistent link: https://www.econbiz.de/10009429294
Saved in:
6
Google
Varian, Hal R.
-
Palgrave Macmillan
This article provides an overview of Google, focusing on its economic history, specifically on three topics of interest: the ad auction, the IPO auction and the role of economics at Google.
Persistent link: https://www.econbiz.de/10010684107
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