Herweg, Fabian; Rosato, Antonio - In: Journal of Economics & Management Strategy 29 (2019) 1, pp. 97-121
We analyze a model of price competition between a transparent retailer and a deceptive one in a market where a fraction of consumers is naïve. The transparent retailer is an independent shop managed by its owner. The deceptive retailer belongs to a chain and is operated by a manager. The two...