Salonen, Anna; Saglam, Onur; Hacklin, Fredrik - In: Journal of Service Management 28 (2017) 4, pp. 662-686
Purpose The purpose of this paper is to explain why product-centric manufacturers utilize advanced services not as … advanced services as engagement platforms to facilitate the external and internal engagement of the actors and the resources … controlled by them. Externally, advanced services facilitate access to customer decision makers and insights into their latent …