Haddad, Kamal; Singh, Gangaram; Sciglimpaglia, Don; … - In: European Journal of Marketing 48 (2014) 1/2, pp. 271-287
Purpose – The purpose of this study is to examine the relevance and limitations of using a top journal approach as a proxy for an article's value or contribution. Design/methodology/approach – The authors determined the citations for all articles published in 2001 and 2003 in 26 key...