Search Results - subject:"Advertising effects"

Brand and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study

Bains, Karnika; Dewani, Prem Prakash; Jaiswal, Anand Kumar - 2023

Persistent link: https://www.econbiz.de/10014387914

Colour psychology potential in lithuanian advertising

Kisieliauskas, Justinas; Sinevičiūtė, Evelina - In: Baltic Journal of Economic Studies 9 (2023) 4, pp. 1-10

Persistent link: https://www.econbiz.de/10015141718

Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users

Haikel-Elsabeh, Marie - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 252-273

Persistent link: https://www.econbiz.de/10014454749

How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer

Kim, Min-Seong; Kim, Jihye - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 274-294

Persistent link: https://www.econbiz.de/10014454750

Toward better digital advertising : the role of the anthropomorphic virtual agent

Ben Saad, Sihem - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 295-331

Persistent link: https://www.econbiz.de/10014454751

Persuading managers to enact ideas in organizations : the role of voice message quality, peer endorsement, and peer opposition

Brykman, Kyle M.; Raver, Jana L. - In: Journal of organizational behavior : OB ; the … 44 (2023) 5, pp. 802-817

Persistent link: https://www.econbiz.de/10014337150

Programmatic advertising in online retailing : consumer perceptions and future avenues

Ciuchita, Robert; Gummerus, Johanna Katariina; … - In: Journal of service management 34 (2023) 2, pp. 231-255

Persistent link: https://www.econbiz.de/10014337950

Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content

Stürmer, Lina; Einwiller, Sabine - In: Journal of marketing communications 29 (2023) 2, pp. 161-178

Persistent link: https://www.econbiz.de/10014232476

The effects of targeted political advertising on user privacy concerns and digital product acceptance : a preference-based approach

Baum, Katharina; Abramova, Olga; Meissner, Stefan; … - In: Electronic markets : EM ; the international journal of … 33 (2023) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10014374901

Method of product placement in computer games : qualitative research amongst Polish players

Hofman-Kohlmeyer, Magdalena - In: Journal of marketing and consumer behaviour in emerging … (2024) 1/18, pp. 14-34

Nowadays, new technologies enable practitioners to create brand experience in the virtual world of computer games. Marketers use product placement to reach potential and current customers. In the meantime, computer games have become an attractive medium because they attract an increasingly wider...

Persistent link: https://www.econbiz.de/10015359310