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Search: subject:"Advertising media planning"
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Advertising media planning
6
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Management
2
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2
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2
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ADVERTISING MEDIA PLANNING
1
ADVERTISING PLACEMENT
1
Advertising
1
Anzeige
1
Broadcast advertising
1
Internet advertising
1
Marketinginstrument
1
Mediaplanung
1
Medien
1
OPTIMIZATION
1
REACH
1
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1
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6
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Jantsch, John
2
Jugenheimer, Donald W.
2
Kelley, Larry D.
2
Calder, Bobby J.
1
Warner, Charles
1
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Kellogg School of Management <Evanston, Ill.>
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Проблемы управления
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USB Cologne (EcoSocSci)
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ТЕОРИЯ ВЫЧИСЛЕНИЯ ОХВАТА СМИ
ВАСИЛЬЕВИЧ, ПОПОВ ЕВГЕНИЙ
; …
- In:
Проблемы управления
(
2009
)
3
,
pp. 22-27
Развита теория вычисления охвата целевой аудитории в зависимости от числа выходов СМИ. Теория позволяет определить значения полного и эффективного охватов...
Persistent link: https://www.econbiz.de/10011238199
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2
Duct tape marketing : the world's most practical small business marketing guide
Jantsch, John
-
2011
-
rev. and updated ed.
Persistent link: https://www.econbiz.de/10009346552
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3
Media selling : televison, print, internet, radio
Warner, Charles
-
2009
-
4. ed.
Persistent link: https://www.econbiz.de/10004935892
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4
Kellogg on advertising & media
Calder, Bobby J.
(
contributor
)
-
Kellogg School of Management <Evanston, Ill.>
-
2008
Persistent link: https://www.econbiz.de/10004910988
Saved in:
5
Advertising media : workbook and sourcebook
Kelley, Larry D.
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004899490
Saved in:
6
Duct tape marketing : the world's most practical small business marketing guide
Jantsch, John
-
2007
-
[Nachdr.]
Persistent link: https://www.econbiz.de/10004878245
Saved in:
7
Advertising media workbook and sourcebook
Kelley, Larry D.
-
2005
Persistent link: https://www.econbiz.de/10004132574
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