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Doing good by sharing messages : an investigation of "You Share, We Donate" campaigns and how they can attain viral success
Wen, Xiaohan
;
Kim, Shinhye
;
Bowen, Melanie
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534234
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Chinese diaspora tourists' emotional experiences and ancestral hometown attachment
Zou, Yongguang
;
Meng, Fang
;
Li, Qianghong
- In:
Tourism management perspectives : TMP
37
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012502557
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