Singh, Sangeeta; Duque, Lola C. - Departamento de Economía de la Empresa, Universidad … - 2009
characteristics by themselves. Studies in consumer behavior have also established a direct link between affective state and consumers … under different situations. This is the basis of our study to show that situation-related affective state moderates the … effects of situation-related affective state in the existing relationship between service characteristics and satisfaction is …