Reis, Jacqueline Zonichenn; Goncalves, Rodrigo Franco; … - In: Innovation & management review 19 (2022) 4, pp. 400-416
Purpose - Considering the relevance of innovative business models in the digitally transformed market and the lack of clarity on the internet of services (IoS) contribution for a business model deployment in current literature, this study aims to fill this gap by evaluating a business model that...