Agarwal, Nitin; Lim, Merlyna; Wigand, Rolf - In: Business & Information Systems Engineering 4 (2012) 3, pp. 113-126
, there is a lack of systematic methodologies to empirically study such movements in complex online environments. Using the Al-Huwaider … focus on Al-Huwaider’s campaigns capturing multi-cultural aspects for our analysis. Bearing the analysis upon three central …