Abrams, Katie; Meyers, Courtney; Irani, Tracy - In: Agriculture and Human Values 27 (2010) 3, pp. 365-374
produced, processed, and regulated. Among those are the natural or all-natural claims and the certified organic label. In this … study, two focus groups were conducted to explore consumers’ attitudes toward all-natural and organic pork and to gather … participants had positive associations with the terms “organic” and “all-natural” with exceptions regarding the trustworthiness of …