Dickson, Marsha A.; Littrell, Mary A. - In: Journal of Fashion Marketing and Management: An … 1 (1996) 1, pp. 50-69
The purpose of this study was to examine whether consumers' intentions to purchase apparel products from an alternative trading organisation (ATO; an example of socially responsible consumer behaviour) could be explained by their societally‐centred values and attitudes, as well as attitudes...