Zhang, Ling; Feng, Nan; Feng, Haiyang; Li, Minqiang - In: Industrial Management & Data Systems 124 (2023) 1, pp. 29-63
Purpose For an entrant platform in the on-demand service market, choosing an appropriate employment model is critical. This study explores how the entrant optimally chooses the employment model to achieve better performance and investigates the optimal pricing strategies and wage schemes for...