Suzianti, Amalia; Amaradhanny, Rhania Devi; Fathia, … - In: Journal of open innovation : technology, market, and … 9 (2023) 4, pp. 1-19
planned behaviour (TPB) and partial least squares (PLS) are used to analyze both models. Furthermore, the Ansoff matrix method …. Based on the formulation and development of strategies using Ansoff matrix, six strategic recommendations for each model are …