Budimir, Ana; Knežević, Blaženka - In: ENTRENOVA - ENTerprise REsearch InNOVAtion 9 (2023) 1, pp. 211-221
Technology is an integral part of everyday life, and its utilisation significantly influences how buyers behave when making decisions on their purchases, no matter the type of goods purchased. Therefore, it is necessary to observe how various generations of shoppers, based on technological...