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Search: subject:"Attitude towards the Brand"
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Consumer behaviour
7
Konsumentenverhalten
7
Brand management
6
Markenführung
6
attitude towards the brand
6
Brand image
5
Markenimage
5
Advertising effects
4
Brand
4
Markenartikel
4
Werbewirkung
4
Advertising
2
India
2
Indien
2
Werbung
2
message process involvement
2
purchase intention
2
purchase intentions
2
AB
1
Advertising value
1
Analytic Hierarchy Process
1
Attitude towards the Ad
1
Attitude towards the Brand
1
Brand Cognitions
1
Brand Perception
1
CSR
1
Causal Effects Modelling
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Football
1
Fußball
1
International marketing
1
Internationales Marketing
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Internet marketing
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MPI
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Meinung
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Online-Marketing
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Opinion
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PBG
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PI
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Article
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English
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Trivedi, Jay P.
2
Casais, Beatriz
1
Dekhil, Fawzi
1
Deshmukh, Siddharth
1
Effertz, Tobias
1
Hameed, Irfan
1
Khammassi, Salma
1
Khan, Muhammad Babar
1
Kishore, Amit
1
Punyatoya, Plavini
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Santos, Ana Luísa
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Shahab, Atif
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Shchekoldin, Vladislav
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Teichert, Torsten
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Tsoi, Marina
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Global business review
1
International journal of business excellence
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of sport management and marketing : IJSMM
1
The Lahore journal of business
1
Theoretical economics letters
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
7
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1
Perceived humorand purchase intention : mediating role of attitude towards the advertisement and brand
Hameed, Irfan
;
Khan, Muhammad Babar
;
Shahab, Atif
- In:
The Lahore journal of business
8
(
2019/2020
)
2
,
pp. 55-84
Persistent link: https://www.econbiz.de/10012299283
Saved in:
2
Wooing the consumer in a six-second commercial! : measuring the efficacy of bumper advertisements on YouTube
Trivedi, Jay P.
;
Deshmukh, Siddharth
;
Kishore, Amit
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 307-322
Persistent link: https://www.econbiz.de/10012251139
Saved in:
3
Corporate hypocrisy and social responsibility : a comparative study of brand crises effect on consumer's attitude toward brands
Santos, Ana Luísa
;
Casais, Beatriz
- In:
World review of entrepreneurship, management and …
15
(
2019
)
1/2
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012027573
Saved in:
4
The efficiency of sponsoring vs. ambush-marketing disclosure in terms of attitude and purchasing intention : football - the African Nations Cup 2010
Dekhil, Fawzi
;
Khammassi, Salma
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 200-219
Persistent link: https://www.econbiz.de/10011849745
Saved in:
5
Do long format advertisements sell? : evidence from Indian consumers
Trivedi, Jay P.
- In:
Global business review
18
(
2017
)
3
,
pp. 38-51
Persistent link: https://www.econbiz.de/10011745471
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6
Predicting brand perception for fast food market entry
Teichert, Torsten
;
Effertz, Tobias
;
Tsoi, Marina
; …
- In:
Theoretical economics letters
5
(
2015
)
6
,
pp. 697-712
Persistent link: https://www.econbiz.de/10011439556
Saved in:
7
Evaluation of branding strategies for global versus local brand : the role of concept consistency
Punyatoya, Plavini
- In:
International journal of business excellence
7
(
2014
)
1
,
pp. 112-128
Persistent link: https://www.econbiz.de/10011482059
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