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Search: subject:"Attitudes and persuasion"
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Consumer behaviour
4
Konsumentenverhalten
4
Attitudes and persuasion
2
attitudes and persuasion
2
Advertising
1
Advertising effects
1
Behavioral decision theory
1
Behavioral economics
1
Behaviour
1
Beziehungsmarketing
1
Brand
1
Brand loyalty
1
Brand management
1
Branding
1
Business ethics
1
Cognition
1
Communication
1
Decision
1
Decision making
1
Decision theory
1
Decision under uncertainty
1
Economic ethics
1
Entscheidung
1
Entscheidung unter Unsicherheit
1
Entscheidungstheorie
1
Ethics
1
Ethik
1
Implicit contracts
1
Implizite Kontrakte
1
Judgment
1
Kognition
1
Kommunikation
1
Loyalty and relationships
1
Markenartikel
1
Markenführung
1
Markentreue
1
Relationship marketing
1
Social cognition
1
Unternehmensethik
1
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English
4
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Desai, Kalpesh Kaushik
1
Itzchakov, Guy
1
Montgomery, Nicole Votolato
1
Petty, Richard E.
1
Philipp-Muller, Aviva
1
Raju, Sekar
1
Teeny, Jacob D.
1
Unnava, H. Rao
1
Vargas, Patrick
1
Wheeler, S. Christian
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Yoon, Gunwoo
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Consumer psychology review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
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ECONIS (ZBW)
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Listen to this : why consumer behavior researchers should care about listening
Itzchakov, Guy
;
Wheeler, S. Christian
- In:
Consumer psychology review
7
(
2024
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10014505993
Saved in:
2
Do consumers care about morality? : a review and framework for understanding morality's marketplace influence
Philipp-Muller, Aviva
;
Teeny, Jacob D.
;
Petty, Richard E.
- In:
Consumer psychology review
5
(
2022
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10012795333
Saved in:
3
When good consumers turn bad : psychological contract breach in committed brand relationships
Montgomery, Nicole Votolato
;
Raju, Sekar
;
Desai, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011917271
Saved in:
4
The subtle influence of check and X marks : how symbolic markings influence judgment
Yoon, Gunwoo
;
Vargas, Patrick
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 682-688
Persistent link: https://www.econbiz.de/10011937374
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