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Search: subject:"Automated Bidding"
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Automated Bidding
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How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317571
Saved in:
2
Essays on sponsored search auctions.
Yuan, Jia
-
2009
mechanism is at least 4% more efficient. Chapter 2 examines how different
automated
bidding
strategies impact advertisers …
Persistent link: https://www.econbiz.de/10009462843
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