Nguyen, Phi-Hung; Nguyen, Dat Ngoc; Nguyen, Lan Anh Thi - In: Cogent Business & Management 10 (2023) 3, pp. 1-15
sustainable development. This research aims to determine the relationship between environmental sustainability awareness, social … sustainability awareness, altruism, health consciousness, and consumers' green consumption behaviour. A quantitative analysis based … indicated as follows: (1) Awareness of the sustainable environment enhances customers' altruism; (2) Altruism has a positive …