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Industrial marketing management : the international journal for industrial and high-tech firms
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B2B marketing strategies in healthcare management : intellectual structure and research trends
Ferreira, João J. M.
;
Mota Veiga, Pedro
;
Fernandes, …
- In:
The journal of business & industrial marketing
37
(
2022
)
8
,
pp. 1580-1593
Persistent link: https://www.econbiz.de/10013401796
Saved in:
2
Customer based execution and strategy : enhancing the relevance & utilization of B2B scholarship in the C-suite
Mittal, Vikas
;
Sridhar, Shrihari
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 396-409
Persistent link: https://www.econbiz.de/10012285378
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