This book presents a selection of the best papers from the 17th International Conference on Business Excellence, “Rethinking Business: Sustainable Leadership in a VUCA World” (ICBE 2023), held in Bucharest, Romania, in March 2023. In today's rapidly evolving landscape, characterized by...

This book presents a selection of the best papers from the 16th International Conference on Business Excellence, “New Challenges of the Century. Digital Economy and the Green Revolution” (ICBE 2022), held in Bucharest, Romania, in March 2022. Showcasing research findings and perspectives on...

This book constitutes a selection of the best papers from the 15th International Conference on Business Excellence, Digital Economy and New Value Creation, ICBE 2021, held in Bucharest, Romania, in March 2021. This book is a collection of research findings and perspectives related to the digital...

Рассматривается необходимость разработки маркетинговой стратегии выхода предприятий на международные рынки для достижения поставленных целей.

The formal features of a retail business unit are subject to permanent changes. Starting from the detected regularities therein, this paper‘s objective is to enrich an informat ional basis for a detection of new, more adequate forms. The paper initially analyzes the formal features of retail...

The international strategic management facilitates the development of the international strategies that shape a large context for reaching the main goals of a multinational company. At a conceptual level, there are many similarities between designing a strategy that could be used only in one...