Mirela, Cristea; Ekrem, Tufan - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2007) 7, pp. 31-38
Our paper focuses on consumer’s behavior of banking market and underlines the conclusions that were taken by many studies on this area. In order to understand the buying decision of the clients, we present the behavioral factors and the theories of consumers’ behavior. The conclusion of...