Seitz, Victoria Ann; Razzouk, Nabil; Lupu, Olesia; Chu, … - In: Analele Stiintifice ale Universitatii "Alexandru Ioan … 56 (2009) November, pp. 331-342
Given the static condition of the global economy marketers are cutting advertising budgets commensurate with dismal sales. It is a longstanding belief that utilizing a standardized advertising approach not only controls good ideas and provides for a consistent image but it also has the benefit...